Dan Bettinger

AI-Powered Product Marketing

Principal PMM @ Red Hat | Making complex technology resonate with buyers

Early to What's Next

2006
Virtualization
Dell, $150M→$355M
2013
Containers/DevOps
VM→Container shift
2018
Kubernetes
IBM Cloud, 2x revenue
2021
Blockchain
First bank in metaverse
2023
AI
AI-native PMM

Most marketers make slides. I build experiences, communities, and content that turn audiences into buyers.

42M
Impressions
295K
Video Views
195
AI Community
15%
CTR

AI Work & Projects

K8s Fleet Management Game 🤖 Built with AI

K8s Fleet Management

Arcade game simulating the pressure and operational challenges of managing kubernetes clusters. Vibe-coded with AI.

1,500 plays in 3 months 15% CTR to product pages
Play Game
Trace Against Time Game 🤖 Built with AI

Trace Against Time

Experience the challenges of finding and fixing the root cause of system outages. Vibe-coded with AI.

1,500 plays in 3 months 15% CTR to product pages
Play Game
AI & PMM Guild virtual community collaboration 🚀 Community

AI & PMM Guild

Built a global 195-member PMM community in 12 months to drive the adoption of AI workflows and best practices among product marketers.

195 members 12 months
JPMorgan Onyx Lounge in Decentraland 📰 Viral Campaign

JPMorgan - First Wall Street Bank in Metaverse

Launched Decentraland presence + blockchain thought leadership paper. Consensus-building across legal, compliance, brand in conservative institution.

42M impressions Stephen Colbert coverage 48 hours
What are Microservices lightboard video 🎬 Content Marketing

Evergreen Technical Content

First IBM PMM to create search-first video series. "What are Microservices?" still ranking 7 years later.

295K+ views 7 years Page 1 Google
Watch the Video
IBM Cloud Podcast cover art 🎙️ Media Production

IBM Cloud Podcast - Solo Production

One person, every role. Created the show format, booked and interviewed guests, handled production, and published to major platforms.

10 episodes 2K avg downloads
Listen on Apple Podcasts

Skills & Tools

Product Marketing

  • Go-to-Market Strategy
  • Product Launches
  • Positioning & Messaging
  • Competitive Intelligence
  • Sales Enablement
  • Developer Marketing
  • Market Research
  • Cross-functional Leadership
  • Analyst Relations
  • Category Creation

Technical Expertise

  • Kubernetes & OpenShift
  • Cloud Native Architecture
  • DevSecOps
  • Enterprise Software
  • Hybrid Cloud
  • Blockchain

AI Tools I Use

  • AI Development: Claude, Cursor, Gemini, ChatGPT
  • Deployment: Vercel, Google Apps Script

Get In Touch

Currently: Leading Red Hat OpenShift Security, Management & Sovereignty GTM