Learn early. Bring others with you.

The day after we received Google Gemini access, I started Red Hat's Product Marketing and AI Guild. The community now has 190+ members.

Community

Product Marketing and AI Guild at Red Hat

My contribution

Started the guild the day after receiving Google Gemini access

Alongside the guild, I've created and shared more than 50 AI skills and built a catalog for colleagues.

Colleagues use my simulated CISO, IT buyer, and skeptical reviewer skills to challenge messaging, sales decks, and other marketing materials.

Give partner marketers a useful first draft

I built a skill for a partner marketing team in another business unit. It drafts joint messaging for Red Hat OpenShift and independent software vendors.

I supplied an OpenShift messaging guide, a messaging framework, a corporate style guide, and sample templates. Users add the partner's product or technical information as PDFs.

1. 1

   Add partner context

   Upload product or technical materials to complement the OpenShift references and templates.

2. 2

   Create a starting draft

   Generate a joint messaging guide, quick reference card, and sales education deck.

3. 3

   Check and complete it

   Verify sources and details. Fill gaps in proof points and objections before sharing.

Challenge messages from different perspectives

I also built three skills that colleagues use to test messages before putting them into marketing materials.

These are AI simulations for internal review. We use their feedback to strengthen messages, decks, and other marketing assets.

Make the tools available to colleagues

I built a catalog to help colleagues find and share the skills.

The partner skill includes instructions users can request within the tool.

Make technical challenges tangible

I used AI to build three arcade games about Kubernetes challenges and related Red Hat capabilities.

Try Multicluster Ops for fleet management, or Trace Against Time for observability and troubleshooting.