Dan Bettinger

AI-Powered Product Marketing

Principal PMM @ Red Hat | I Build Tools, Not Just Strategies

View My Work Download Resume

Early to What's Next

2006
Virtualization
Dell, $150M→$355M
→
2013
Containers/DevOps
VM→Container shift
→
2018
Kubernetes
IBM Cloud, 2x revenue
→
2021
Blockchain
First bank in metaverse
→
2023
AI
AI-native PMM

I don't wait for technologies to mature - I get there early, build the tools, and scale the GTM before competitors know the category exists.

20-year pattern: Virtualization (Dell, $150M→$355M) → Containers/DevOps (VMware, VM→Container shift) → Kubernetes (IBM Cloud, 2x revenue) → Blockchain (JPMorgan, first bank in metaverse) → AI-native PMM (Red Hat, 2023-present).

Not just strategy - I ship: vibe-coded Kubernetes games like Cluster Defender and Trace Against Time (15% CTR), competitive intel agents, 195-member AI community, evergreen content like "What are Microservices?" (295K views), and the IBM Cloud Podcast.

42M
Impressions
295K
Video Views
195
AI Community
15%
CTR

AI Work & Projects

Building tools, not just writing briefs

K8s Fleet Management Game 🤖 Built with AI

K8s Fleet Management

Interactive game simulating Red Hat Advanced Cluster Management challenges. Manage fleets under pressure, experience operational chaos, learn how ACM solves it. Vibe-coded with AI.

1,500 plays in 3 months 15% CTR to product pages
Play Game
Trace Against Time Game 🤖 Built with AI

Trace Against Time

Gamified distributed tracing debugging under time pressure. Players experience real-world observability challenges and learn by doing. Vibe-coded with AI.

1,500 plays in 3 months 15% CTR to product pages
Play Game
AI & PMM Guild virtual community collaboration 🚀 Community

AI & PMM Guild

Built global PMM community from 0→195 members in 12 months. Shipping competitive intel agents, persona gems, Slack analysis tools (not slideware).

195 members 12 months
JPMorgan Onyx Lounge in Decentraland 📰 Viral Campaign

JPMorgan - First Wall Street Bank in Metaverse

Launched Decentraland presence + thought leadership paper. Consensus-building across legal, compliance, brand in conservative institution.

42M impressions Stephen Colbert coverage 48 hours
What are Microservices lightboard video 🎬 Content Marketing

Evergreen Technical Content

First IBM PMM to create search-first video series. "What are Microservices?" still ranking 7 years later.

295K+ views 7 years Page 1 Google
Watch the Video
IBM Cloud Podcast cover art 🎙️ Media Production

IBM Cloud Podcast - Solo Production

Built from scratch: researched gear, created format, booked guests, interviewed, produced, published.

10 episodes 2K avg downloads
Listen on Apple Podcasts

Skills & Tools

Product Marketing

  • Go-to-Market Strategy
  • Product Launches
  • Positioning & Messaging
  • Competitive Intelligence
  • Sales Enablement
  • Developer Marketing
  • Market Research
  • Cross-functional Leadership
  • Analyst Relations
  • Category Creation

Domain Knowledge

  • Kubernetes & OpenShift
  • Cloud Native Architecture
  • DevSecOps
  • Enterprise Software
  • Hybrid Cloud
  • Blockchain

AI Tools I Use

  • AI Development: Claude, Cursor, Gemini, ChatGPT
  • Deployment: Vercel, Google Apps Script, Resend

Get In Touch

Currently: Leading Red Hat OpenShift Security, Management & Sovereignty GTM

Resume

Download Resume